AI Insights · Timothy · July 2023
Top 5 Virtual Fitness Programs on iOS in Ireland for Q2 2023
Discover the performance trends of the top 5 virtual fitness program apps on iOS in Ireland during Q2 2023, including revenue, downloads, and active users.
In the second quarter of 2023, the top 5 virtual fitness programs on iOS in Ireland showed diverse performance trends in terms of weekly revenue, downloads, and active users. Here's a detailed look at each app's metrics, sourced from Sensor Tower.
Fitbit: Health & Fitness experienced a varied trend in weekly revenue, with notable peaks at approximately $12.2K in the week of June 19 and $18.8K by the end of June. Weekly downloads remained relatively stable, fluctuating between 653 to 841 downloads per week. Weekly active users saw minor fluctuations, maintaining a range between 12.7K and 15K throughout the quarter.
Strava: Run, Bike, Hike had consistent weekly revenue, hovering around $5K to $8.2K, with slight dips and rises throughout the quarter. Downloads increased steadily, peaking at 1.2K in mid-June. Active users showed a consistent trend, maintaining around 18.1K to 20.5K weekly.
Zwift: Ride and Run had a relatively stable weekly revenue, ranging between $3K and $4.4K. However, downloads were minimal, often in the single digits. Active users saw a gradual decline from 232 to 146 throughout the quarter.
The Body Coach Workout Planner showed a downward trend in weekly revenue, starting at $4.8K in early April and dropping to around $1.4K by mid-June, before slightly recovering to $2K by the end of June. Downloads were low, fluctuating between 38 to 249 per week. Active users saw a gradual decline from 1.8K to around 1.4K.
AllTrails: Hike, Bike & Run displayed stable weekly revenue, generally around $2.3K to $3.3K, with a peak of $3.4K at the end of June. Downloads showed a slight upward trend, peaking at 734 in late May. Active users also saw a slight increase, maintaining around 1.1K to 1.3K weekly.
For more detailed insights and data, visit Sensor Tower.